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The Corporate Battle For CNN Shows How Dysfunctional US Journalism Has Become.

This past Thursday night, as rumors swirled regarding an incident at Brown University, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.

Although the network is hardly a flawless news source, her message resonated for numerous observers. It stands as one of the outlets where you can find fact-based and largely reliable reporting – particularly during fast-moving events like the one developing in the vicinity of a New Hampshire storage facility.

A Precarious Position During a High-Stakes Struggle

Yet the news network, now middle-aged, finds itself in a precarious situation as two huge media conglomerates compete for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has turned into a major game of mergers and acquisitions, instead of as a question of what helps the news-consuming public.

“This is yet another example of the deep structural problems with roots in decades of policy decisions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.

“It is often framed as a corporate drama with influential figures as the main characters, but there is scant discussion of the societal benefit,” Pickard said.

The Complicating Element: Donald Trump

The network's predicament is made more complex by Donald Trump’s views about a network he has consistently labeled as perhaps his main “fake news” adversary.

Recall the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is part of why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to prefer that company more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.

A Possibility of More Instability

Notably, if Netflix wins, CNN and other cable outlets would first be spun off into a separate entity. Such a move could be a welcome development to many at the network, but it’s hardly a guarantee of stability. That setup could position CNN for another sale. It never ends.

If you ask Timothy Wu, a lot of this is illegal, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should disallow both deals.

“Both acquisition attempts would be detrimental to the country, and both should be challenged by anti-trust authorities,” Wu stated.

The Bigger Problem and a Path Forward

No matter the outcome with this particular battle, the underlying crisis endures.

“The present media landscape is a very system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard said. Regulatory choices – from the 1930s and 1940s – helped to foster this profit-obsessed monster, and new policy decisions can fix it.

Will that happen in an era where the head of the FCC won’t even affirm that the agency is independent? Change is a distant prospect now, but that should not imply it will not happen in the future.

Initiatives that bolster independent news organizations, reinforce local journalism, finance public media, and prevent the consolidation of media power in too few hands are within reach – they are vital for a functioning democracy.

In the world of media ownership, bigger isn’t better. And news organizations like CNN shouldn’t be pieces in the most recent acquisition battle.

By

Shawn Good

A tech enthusiast and innovation strategist with over a decade of experience in driving digital transformation and creative solutions.

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